Growing up in a large family, I was surrounded by practical, handmade solutions — the kind of creativity that rises naturally from necessity. Only later did I understand how deeply those early moments shaped my sensitivity to objects and the quiet marks they leave once they become memories.

The GOSPEL graphics that filled my childhood were my first encounter with visual storytelling. Their sense of continuity, unreality, and even boredom revealed something important: the power of an image to inform, distort, comfort, or distance. At fourteen, I began cutting magazines to build my own visual parallels, instinctively searching for ways to rewrite and reframe the world.

For the next twenty-five years, I worked within the visual disciplines of Styling, Fashion Design, and Visual Merchandising. These fields sharpened my eye, disciplined my aesthetic, and taught me how materials, coloUrs, OBJECTS and space speak to one another. Paired with an endless curiosity and a natural inclination toward depth, this experience became the foundation of my photographic work.

Living abroad further transformed my intuition — creating spaces in time where time becomes markable. It revealed the delicate impulse to find essence in others and in myself, beyond language. The objects that surround us carry layers of experience; they awaken memories and shape personal narratives. This interplay between materiality and memory is at the core of my work.

My photographic practice is a visual journey where our internal memorial library and the things we love meet, offering new ways to mirror ourselves.  THE background in visual disciplines, strengthened by years of crafting stories through objects, has naturally evolved into an integrative photographic language.          

From this fascination, LADMood WAS BORN.

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